In 2019, I walked away from a six-figure investment banking job after binging How I Built This on NPR.
I was tired of analyzing businesses—I wanted to build one.
I had no plan. No product. Just a vague idea that eCommerce was the future.
Then, I stumbled onto Etsy.
I saw tiny one-man shops pulling in insane sales. These weren’t big brands or Amazon products.
They were weird, NICHE, creative products that people were obsessed with.
That’s when I had an idea:
What if I tracked this data, spotted niche trends early, and found winning products before they exploded on the internet?
The first trend we spotted?
🟡 Turn Yellow—a shop where people sent their photos, and a designer would redraw them as Simpsons characters.
It was weird. It was niche. It was printing money.
I figured, why not try it?
I threw together a basic Shopify store in two days—and then forgot about it for a month.
Then, I got an email:
“You will be charged $29 for your Shopify subscription.”
I thought, Great. I just wasted a month, and now I’m paying for something I don’t use.
I decided to give it one last shot and put $15 into a Facebook ad, expecting nothing.
Then… ka-ching.
My Shopify app made its first-ever sales notification sound. I thought it was a glitch.
Then, 15 minutes later—another sale.
Then another.
By the end of the day, I had seven orders.
I had no illustrators, no process, no plan.
I scrambled to hire artists on Fiverr, set up Upwork job posts, and figured it out as I went.
Over the next four years, I launched nearly 20 different eCommerce stores.
💰 Some just broke even, some made a killing.
🔄 I tested, optimized, and iterated on what worked.
The biggest lesson?
Etsy is the ultimate product-market fit tool.
If a product was trending there, I had a golden opportunity to ride the wave.
Some waves faded. Some didn’t.
I have eCommerce stores that are four years old and doing better than ever.
After years of running eCommerce stores, Marijus and I wanted a bigger challenge.
We’ve used Etsy data to spot trends early, launch stores, and make money.
Now, we’re turning that system into a tool—because this data is extremely valuable, and there’s real business potential here.
✅ It could evolve into a full-scale eCommerce analytics platform, beyond just Etsy.
✅ Going public creates opportunities—whether in hiring, partnerships, or investing in promising eCommerce brands.
This is also the first time we’re going public as individuals online.
If you’re willing to put in moderate work and want a proven shortcut to successful eCommerce, you’re extremely lucky to have found this website early.
This isn’t a get-rich-quick scheme—it’s real data, real insights, and a proven strategy.
Yours,
Dan
(And yes, I used ChatGPT to clean this up.)